Panasonic Automotive Systems of America, Klipsch, and Dolby Atmos Music have teamed up to create a new proof-of-concept that features immersive sound technology named Klipsch Premium Audio.

Each of the parties brings unique assets to the table. Panasonic Automotive has the know-how for vehicle product design while Klipsch specializes in technonlogy-driven sound performance. Dolby has long been a stable of at-home audio systems.

“I have personally participated in bringing to market a range of products which feature Dolby Atmos capability. The sonic realism and envelopment of the listener into the on-screen action for films opens up new dimensions of entertainment,” said Mark Casavant, vice president of Brand & Business Development, Klipsch Group, “Working with the audio experts at Panasonic Automotive we have achieved a similar experience for the in-vehicle listener with Dolby Atmos music. The music is more immersive, with additional space clarity, and depth.”

Klipsch uses four sound principles to achieve its award-winning sound:

• High efficiency/low distortion – Klipsch technology is highly efficient, providing more accurate sound with less power and less distortion – resulting in louder, cleaner audio. Klipsch’s Law: Efficiency is inversely proportional to distortion.
• Wide dynamic range – The softest sounds are reproduced with remarkable clarity and the loudest is delivered without harshness or distortion – with the greatest possible range between the softest and loudest sounds.
• Controlled directivity – Klipsch technology accurately directs sound to the proper locations, which, in turn, creates a more lifelike soundstage without wasting acoustic energy where sound is not needed or desired.
• Flat frequency response – Audio delivery is without frequency bias – no unnatural highs, miss or lows – reproducing recorded sound as accurately as possible without colorization.

Dolby Atmos sound is designed to go beyond the traditional limits of mono and stereo, placing the listener in an immersive soundscape.

“Panasonic Automotive has built a reputation pushing the boundaries of in-vehicle entertainment,” said Tom Dunn, director of Panasonic Global Premium Audio, “Our award-winning automotive audio systems are recognized for creating unforgettable listening experiences based on engineering, artistry and emotion. Market leading innovations are what drive the technical teams at Panasonic and Klipsch, and delivering our first in-vehicle demonstration of Dolby Atmos music reflects our aligned goals and commitment to achieving a higher standard of music enjoyment.”