Instagram users are familiar with seeing musician John Mayer inside his home, broadcasting on Live in his “Current Mood” series. Now, they can head to his IGTV channel to see “John Mayer Goes Outside”, a new advertising campaign from Atlantic Re:think and Land Rover.
The video features Mayer journeying into the forests of Northern California including Jedediah Smith Redwoods State Park while behind the wheel of the 2020 Land Rover Defender. The film was show over three days in March, just before the COVID-19 pandemic took hold of the conversation. The collaboration includes behind-the-scenes images and videos from the shoot.
Mayer journey’s to one of America’s most beloved state parks.Photo by Eric Ryan Anderson, courtesy of Land Rover
Speaking of his time adventuring in the woods, Mayer said, “I don’t think you can come out here and get any other message from yourself other than, ‘You’re alright. You’re okay.'”
The shoot marked Mayer’s first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and vintage model owner for more than a decade.
“We wanted to capture the experience of being outdoors, in a way that didn’t feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness,” says Jeremy Elias, executive creative director of Atlantic Re:think. “The trip has taken on new meaning in the months since we filmed, and so has the brand’s message of embracing the power and beauty of the great outdoors.”
The film includes plenty of Redwood trees.Photo by Eric Ryan Anderson, courtesy of Land Rover
“John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical,” said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. “He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he’s one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America’s national parks.”
Click here to visit John Mayer’s Instagram feed and view the film.