The Houston Dynamo Football Club and Lexus have partnered to create a new luxury fan experience at BBVA Stadium. A new multi-year agreement makes Lexus the Exclusive Luxury Automobile partner of Houston Dynamo FC, the Houston Dash, and BBVA Stadium.
Thea agreement includes an all-inclusive premium seating area inside BBVA Stadium, which will be called the Lexus Club. Guests will have access to an air conditioned space during games, a private menmbers-only bar, and all-inclusive food and non-alcoholic beverages throughout the match.
“We are thrilled to welcome Lexus to our Club family and to introduce our fans to the new-look Lexus Lounge this season,” said Club President John Walker. “The Lexus brand is synonymous with luxury and enjoyment, and we couldn’t imagine a better partner to align with the premium experience at BBVA Stadium.”
Lexus will also serve as the presenting sponsor of the Club’s year-end awards celebration, an even formerly known as the Dynamo Celebration. Traditionally, this event honors the most outstanding players on the team.
The agreement also makes Lexus the entitlement sponsor of ‘Keys to the Game,’ a digital series that will be featured on the club’s social media channels and run through the regular season.
Lexus drivers also benefit from the partnership. The first 75 Lexus owners to arrive at the Lexus Lot, located off of Texas Ave. at Bastrop St. on the north end of BBVA Stadium, will receive complimentary parking on Houston Dynamo FC game days; and Lexus drivers in that lot will receive free car washes during the match at select Dynamo matches.
Additionally, Lexus drivers will also receive an exclusive 10 percent discount at the adidas Dynamo Team Shop inside BBVA Stadium, simply by showing their Lexus key fob upon checkout on Dynamo and Dash match days.
The Lexus Club will host its first event this evening when the Houston Dynamo play the San Jose Earthquakes.