By now many of us have seen posts on social media telling people it’s okay to go to their vehicles to seek peace and quiet away from the rigors of family life. Lincoln is taking that one step further. The automaker has teamed with Calm – the top mental fitness app – to offer Lincoln clients complementary membership to the app’s premium content.
“The sense of sanctuary and wellbeing are core to the Lincoln brand and everything that we do for our clients,” said Michael Sprague, North America director, The Lincoln Motor Company. “This collaboration, a first of its kind in automotive, is another way for us to offer something personal to our clients – a sense of calm, balance and rejuvenation so they can focus on what matters most.”
To activate the offer, clients need to log in to their Lincoln Way app.Photo courtesy of Lincoln Motor Company
Before this larger partnership rollout, the offering was tested last year among a select group of Lincoln customers. Among 1,500 consumers surveyed, 97 percent said they found the Lincoln and Calm mindfulness experience to be positive.
“The one gift that we can all give ourselves is a moment to help us find our balance,” said Matthew McConaughey, actor, producer and longtime Lincoln spokesman. “Life is certainly stressful enough these days, so whether it’s being more mindful, taking five minutes for yourself before the drive home to decompress after a long day, or just being kinder, continue to look after yourself and those around you.”
To experience the features of the Calm app, clients will first need to log in to their Lincoln Way all where they will be prompted to the Lincoln and Calm promotion page to set up an account. The experience is limited to clients in the U.S., Canada, and Mexico.
In a trial run last year, 97 percent of users found the app experiences positive.Photo courtesy of Lincoln Motor Company
As an additional part of the collaboration, clients can redeem their Lincoln Access Rewards points to receive a Calm gravity blanket, sleep mask, and sleep mist.