Every new car starts with a single line. Lines bend, curve, and connect whether you’re drawing the new Nissan all-electric SUV your version of a fish for your wannabe marine biologist son in an effort to keep him busy during the extended COVID-19-related lockdown.
Nissan’s design team has been busy during this time of social distancing, woking from home and creating sketches of possible new vehicles as well as drawing some of the vintage models in Nissan’s lineup.
“To draw, draw, draw, in our world, is one of the best ways to close the gap between wonderful creative impulses in your head and making it a reality – especially as we face this global pandemic together,” said Alfonso Albaisa, Nissan’s senior vice president for global design. “Our team of designers, worldwide, are using this time to breathe, to draw, to dream creatively. I know that some of their best work will come from the challenges that we’re facing now.”
Dubbed the #DrawDrawDraw effort, Albaisa is launching this campaign with a video from his home, and with input from his two young sons, showing what he is currently drawing and why. Designers from his team will post additional videos in coming weeks to talk about their design inspirations, what they are drawing, how they became car designers, and tips for those looking to break into the business.
“Our inspiration for this project came from Nissan designer Giovanny Arroba, the creative mind behind the recently unveiled Ariya Concept car,” said Albaisa. “Gio was asked for advice on becoming a car designer. He said, simply and beautifully, ‘Draw like crazy. Draw, draw, draw.”
Nissan is now offering 23 downloadable coloring pages featuring the company’s classic cars, current models, futuristic concepts. The company’s designers from around the world created the pages over the last few weeks. Other automakers including Land Rover, Audi, and Ford have also made free coloring pages available.
Nissan is asking individuals to tag their drawings, from sidewalk art to napkin sketches to the downloaded coloring book pictures, with #drawdrawdraw.
“We’re looking forward to celebrating passion and creativity,” said Albaisa. “Don’t be surprised if you see a Nissan designer comment on your drawings and artwork.”