The Porsche Taycan is an impressive EV with speed and build quality to shame almost anything else on the road. As we learned from Porsche today, those attributes resonated with buyers, as the Taycan outsold the Porsche 911 during the first nine months of 2021.
The Taycan’s steep starting price doesn’t seem like much of a sticking point for buyers.Porsche
Yes, the electric car that starts at almost $83,000 outsold the most iconic sports car of all time. However, Porsche’s had a good year, and it’s not all thanks to the Taycan. In today’s SUV-crazed world, it’s not surprising to see that the Cayenne is still Porsche’s most popular model. The automaker sold 62,451 of its flagship SUV in the first nine months of the year. The Macan sold a respectable 61,944.
Now, consider that the Taycan – a brand new, expensive, all-electric car – sold almost half as many units as those two iconic SUVs. Further cementing its place in the Porsche lineup, the car outsold the 911 by almost 700 units and decimated sales of the 718 Boxster and 718 Cayman, which combined sold 15,916 units. The Panamera, which offers a similar body style to the Taycan, sold 20,275.
The Cayenne and Macan both sold very well.Porsche
Porsche has had a good year in all markets it serves, but the U.S. market showed the strongest sales growth, climbing to 51,615 vehicles sold in the first nine months of the year. That’s a 30 percent jump from 2020, and the rest of North America was just as strong with a combined 29 percent increase in growth. China did the most to propel Porsche’s sales skyward, with almost 70,000 cars sold there.