Hyundai, an automaker that has recently pushed the power of family travel with the launch of the Palisade three-row SUV, has teamed up with Tastemade for a four-part originally programming series.
One out of ten Americans has never left their birth state. “The Un-Adventurers” will follow the story of an American who leaves their home state for the first time ever to embark on a road trip that they’ve always dreamed about.
Hyundai and Tastemade will present the show on the Tastemade streaming platform.Photo courtesy of Hyundai Motor America
The subjects of the series will drive a Santa Fe, Tucson, Kona, and Palisade. “We are excited to share the personal and emotional journeys of these ‘Un-Adventurers,’ and showcase the comfort and reliability of our vehicles as each participant experiences America beyond their states’ borders,” said Angela Zepeda, chief marketing officer, Hyundai Motor America.
The adventures follow the participants across state lines, venturing into and out of Georgia, Tennessee, and Kentucky, among others. They take back roads, highways, and everything in between seeing the ocean, farmland, charming small towns, and cities. Activities enjoyed include an air boat ride, going on-stage at The Laughing Skull in Atlanta, and spending time at the beach.
The Santa Fe, Tucson, and Kona are two-row SUVs that come with varying amounts of legroom in the second row. The Kona is the tightest fit. The Palisade is a large SUV, built on the same platform as the Kia Telluride, but delivering a more elegant interior and refined ride.
The series will debut on June 3 across Tastemade’s streaming network. Check out the trailer below.
“The Un-Adventurers” was developed in collaboration with INNOCEAN USA and Canvas Worldwide, Hyundai’s advertising and media agencies of record, respectively. This is the second collaboration between Hyundai and Tastemade, who together produced three seasons of “The Grill Iron” back in 2014, 2015, and 2016 as part of Hyundai’s broader college football marketing campaign.