It’s looking more and more like merger between Groupe PSA and Fiat Chrysler Automobiles is going to happen. The deal, expected to be completed in early 2021, will result in a 50:50 merger between the two companies and the creation of a new group, Stellantis.
The company’s name has its roots in Latin where “Stello” means “to brighten with stars”. The name carries no connection to either company, nor does it have any ties to the deep, rich history both brands have related to the companies that gave their first letters to the Fiat Chrysler and Groupe PSA names.
Two versions of the Stellantis logo have been revealed, one that’s white on blue and one that’s blue on white.Photo courtesy of FCA US LLC
A logo for Stellantis has recently been unveiled. A release details the origins of the logo design saying that it “symbolizes the rich heritage of Stellantis’ founding companies and the unique combined strengths of the new group’s portfolio … as well as the diverse professional backgrounds of its employees working in all of the regions”.
You won’t see any Stellantis branded cars on the streets anytime soon. The Stellantis name will be used exclusively at the group level, as a corporate brand.
Groupe PSA has a number of divisions, including those that sell motorcycles and bicycles. You can see a list of the auto brand affected as part of the merger here. FCA’s properties (Chrysler, Dodge, Jeep, Ram, Fiat, and others) are a little better known to Americans.
No brand logos will change as part of the merger.
Despite the logo news, the merger is still subject to customary closing conditions, including approval by both companies’ shareholders at their respective Extraordinary General Meetings and the satisfaction of antitrust and other regulatory requirements.