You’ve seen the ads. During the Subaru Share the Love Event, hundreds of Subaru retailer locations donate a portion of each vehicle sale to the charity of the buyer’s choice. Those small portions have really added up with over $200 million donated to over 1,440 national and local charity partners over the last 13 years.
In 2020 alone, between mid-November and December 31, more than $20.6 million was donated. “In a year where good news was harder to come by, our 2020 Subaru Share the Love Event represented a glimmer of hope for people looking to help their communities,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.
“With our retailers, customers, national and local charity partners, Subaru of America has donated over $200 million to help those in need over the last thirteen years. This, along with bringing love into the lives of our friends and neighbors, is just one more reason why Subaru is more than a car company.”
In 2020, Subaru had new versions of the Outback and Legacy for sale, as well as a refreshed Crosstrek, among other models.
Photo courtesy of Subaru of America Inc.
Since 2015, Subaru has not placed a cap on the total amount of contributions it makes to its national Subaru Share the Love Event charitable partners: the American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and the National Park Foundation.
Dealerships are also allowed to select one or two hometown charities for their community to support, adding more than 790 local cases to the annual campaign. All retailers participated in an additional hometown charity donation by offering their own ‘per vehicle sold’ contribution which generated nearly $5.6 million nationwide. An additional flat donation, which totaled more than $182,000, was also contributed by select retailers.
National charity partners received nearly $7.7 million, while hometown charities received $18.5 million. Additionally, 256 Subaru retailers participated in a vehicle service donation, resulting in donations from Subaru and Subaru retailers totaling $1.3 million.