In celebration of International Museum Day, the Porsche Museum will throw open its virtual doors for digital visitors on May 17. Shown exclusively on Instagram, the event features two guides working as docent guiding viewers through a special exhibition.
“Digital diversity is more important than ever in times like these, where travel is a greater challenge than ever before”, says Achim Stejskal, Head of Heritage and Porsche Museum. “We have been consistently driving forward the expansion of digital offerings not just since the corona crisis, but for years. We have committed ourselves to the ‘Mission Future Heritage’. We would like to u
se modern channels to demonstrate the heritage and future of the brand, not just at our site in Zuffenhausen, but beyond the museum as well”.
The Porsche Museum was seen earlier this year in Porsche’s Super Bowl commercial.
Photo courtesy of Porsche AG
The tours will be offered in German and English.
The digital live tours will include prototypes, small exhibits, racing cars, and series production cars. Anyone who is interested can watch the first tour on Instagram which starts in German at 12:30 p.m. EST or the second one which starts in English at 6:00 a.m. EST on Monday.
The tours will also be recorded in the following languages and be available on Porsche News TV from Sunday on: Chinese, French, Italian, Japanese, Croatian, Romanian, Spanish, Portuguese and Turkish.
“There is a native speaker for each of these languages in the Porsche Museum. We would like to use the videos that have live character to thank our fans around the world and to bring a bit of the Porsche Museum into their homes,” explains Stejskal.
An Instagram account is not required to participate. Tune in to the museum on Instagram at @porsche.museum.
Additional virtual tours of the Porsche Museum have been saved to the museum’s Instagram stories, highlighting unique content inside the museum, and are available to view online anytime.