Volvo Car USA Is bringing back its Volvo Safety Sunday campaign for this year’s big game. This time around, they’re giving away up to $2 million worth of cars.
When the Kansas City Chiefs take on the Tampa Bay Buccaneers at Super Bowl LV on February 7, 2021, Volvo fans won’t be talking about the old guard/new guard quarterback battle. They’ll instead be hoping for a safety.
Here’s how it works. For a chance to win a free car, contestants visit VolvoSafetySunday.com between January 25 and February 7, 2021 to design, in any trim and color available in the U.S. Entrants can build their car in the Volvo vehicle configurator or take a short quiz that will recommend a model based on their lifestyle. Once configured, users must click “Try to win this Volvo” on the summary page to enter. Full rules, terms and conditions can be found at VolvoSafetySunday.com.
Potential winners must enter the contest ahead of Super Bowll LV.Photo courtesy of Volvo Car USA
Then, it’s all up to the Chiefs and Bucs. It doesn’t matter which team scores the safety. As long as one football lands in the end zone to score two points, there will be winners. Think it’s a long shot? Remember that just last week the Buffalo Bills scored their first points of the game via a safety.
The giveaway is part of a larger push by Volvo to focus on the safety offered by their vehicles. The company is currently innovating to address the challenges of speed, intoxication, and distraction. Some of this work includes looking at how smart speed control and geofencing can automatically limit vehicle speeds near schools and hospitals in the future.
A new vehicle, designed to rise to meet some of this with hands-free driving software built in, is the redesigned 2022 Volvo XC90, which is expected to go on sale later this year. The XC90 is Volvo’s best-selling SUV in the U.S. It comes in two- and three-row configurations, is available with a plug-in hybrid electric powertrain, and routinely is evaluated as having one of the poshest cabins in its class.
Last year, Volvo put $1 million worth of cars on the line to celebrate the more than one million lives saved by the three-point safety belt, a Volvo invention.