Thousands of dogs entered to become the #JeepTopCanine but, alas, there could only be one. The winner is … Bear! Bear is a native of Northborough, Massachusetts.
Bear will spend the next year appearing as the face of the Jeep brand across social media channels alongside many of the brand’s best-sellers like the Wrangler, Gladiator, and Grand Cherokee. For his entry photo, Bear posed on a Wrangler.
“As the true cult SUV brand revered around the world for its off-road legacy, Jeep owners share a love of adventure and freedom, and it’s almost an unwritten law that if you take out your Jeep SUV, your dog is coming with you,” said Olivier Francois, Chief Marketing Officer, FCA.
“It’s that same devotion for their ‘best friends’ that our fans share for their Jeep vehicles. We saw it throughout our first-ever #JeepTopCanine search, giving our fans the opportunity to share and connect with fellow Jeep brand enthusiasts about their shared passions, reaching millions of fans through views and engagements across our social media channels and digital website throughout July and August.”
Bear won the contest by gaining the most votes via the #JeepTopCanine website. There, he competed against seven other dogs for the crown, each posing with a Jeep product.
Bear’s entry photo helped propel him to the top of the standings and secured his place as the first #JeepTopCanine.
Photo courtesy of FCA US LLC
Bear and his owner Margot, along with two cat siblings, have been cohabitating since the end of March 2016. When he was three months old, Margot rescued Bear from Georgia. Margo reports that Bear is quite popular and has many dog friends.
Bear is not a purebred. Margot did a DNA test on him and it turns out that Bear’s a melting pot! He’s mostly black lab, but there’s collie, chow chow, a little standard poodle, and a few other “unknown” breeds mixed in.
When he’s not riding in Margot’s JL, he loves going for rides in their friend’s CJ5. He also enjoys swimming and hiking. Margot says, ” He is a strong swimmer and loves to take a dip when it’s warm out, and even when I think it’s not warm enough. We also hike very often and he has the best sense of direction. [He] seriously helps me out when I get turned around – or prevents me from doing that in the first place, because he leads me up and down the mountain!”
Bear has a lot of love to give. Margot says that if he sees two people hugging he frequently tries to get in on the action by inserting himself between them.
His favorite treats are Whimzees, which are shaped like little alligators, and Frosty Paws frozen doggie ice creams.
When it comes to toys, Bear’s favorites are something that Margot originally got for her cats – animatronic fish. He also likes Frisbees and is properly spoiled with an indoor and outdoor toy box.
If you meet Bear, he might be willing to do a few tricks for you. Some of his favorites are puppy push ups, “high ten”, and spinning.