Following Ford and Tesla’s model for vehicle reservations, Volkswagen will allow customers to put a $100 deposit down on its ID.4 electric vehicle shortly after its reveal next month. The deposit is refundable.
The model’s debut is set for September 23 at 11 a.m. EDT. Reservations will be available immediately following.
The reservation is possible thanks to Volkswagen’s new online shopping platform. The new way to buy is designed to help customers avoid the hassles of the dealership experience – something that is a common pain point in customer experience surveys industrywide. The platform also includes shopping tools such as a range estimator, payment tool and dealer selection to assist shoppers with finding an ID.4 model and making the transition to EV ownership.
The Volkswagen ID.4 concept vehicle reveals a crossover with a low coefficient of drag, helping it slip through the air with ease, making it more fuel efficient.Photo courtesy of Volkswagen AG
Users start by building their preferred vehicle. Then, they secure their place on one with a $100 reservation payment.
Once vehicle production starts, those with reservations will be invited to lock in their configuration and confirm their order with an additional $400 deposit. The online ordering system will allow buyers to track their vehicle from production to delivery and let them know when to expect their new ID.4 to arrive at their preferred dealer.
Once the vehicle arrives at the dealership, buyers can interact directly with them to arrange for delivery.
Volkswagen plans to sell 26 million electric vehicles globally by 2029.