The Bronco is back in a big way. The first 2021 Ford Bronco 2-Door to roll off the line was auctioned off last night at the annual Barrett-Jackson Scottsdale Auction. The winning bid of $1.075 million was more than double the amount bid on the 2021 Ford Mustang Mach 1 that was sold the day before.
One hundred percent of the hammer price of the Bronco 2-Door VIN 001 will be split between the National Forest Foundation and Outward Bound. Ford’s association with the two organizations is part of a larger outreach the company is doing regarding beneficiaries of Bronco sales.
The Bronco went for over $1 million.Photo courtesy of Barrett-Jackson/Facebook
Ford has established the Bronco Wild Fund, a charitable effort aimed at supporting the enjoyment and preservation of America’s wilderness through a variety of grants and initiatives. The endowment of the Wild Fund will be funded by a portion of the proceeds from Bronco 2-door, 4-door, and Bronco Sport sales, as well as Ford licensed merchandise. Ford says that the goal is for the fund to raise up to $5 million annually.
The first two beneficiaries of the fund’s support are the National Forest Foundation and Outward Bound USA. The National Forest Foundation, created by Congress in 1992, is the only nonprofit solely dedicated to protecting and promoting America’s 193 million acres of national forests and grasslands. Ford has pledged to plant 1 million new trees by the end of 2021 in cooperation with the National Forest Foundation.
Founded in 1941, Outward Bound USA pioneered outdoor adventure learning around the world and now operates in more than 30 countries. The organization will receive funds to provide access for young people to learn and grow through outdoor experiences in some of our country’s great wilderness spaces.
Ford says that future preservation initiatives will include financial support for reforestation and trail maintenance programs, forest health, fire mitigation, and restoration work.
Deliveries of the 2021 Ford Bronco 2-Door are expected to start soon. Four-door models will be a little further down the line.