With car shows and street cruising cancelled this summer, Chevrolet is spending a week celebrating all the culture of everything autos this week during a week-long virtual festival – Cruisin’ the USA in your Chevrolet.
“Classic car events have served as a place for us to honor Chevrolet’s deep automotive history and its influence on our present and future with car enthusiasts from around the world,” said Steve Majoros, vice president of marketing, Chevrolet. “Cruisin’ the USA in your Chevrolet is a way for us to keep that spirit alive.”
Each day of the August 10-16 festival will incorporate a different theme. In addition to historic footage, guest appearances, and trivia, Chevy experts will provide in-depth looks at some of the brand’s most iconic vehicles that are now housed at the General Motors Heritage Center. They’ll even share their own custom Chevy builds.
The week starts by celebrating the origins of Chevrolet, in 1911 when Louis Chevrolet and Billy Durant formed the company. The rest of the week’s schedule of events includes daily themes:
- August 10: The Origins and Innovations of Chevrolet
- August 11: Chevy’s Most Iconic Designs
- August 12: The Proud Truck Tradition
- August 13: The Peak of Performance
- August 14: Team Chevy – A Culture of Winning
- August 15: Chevy’s Heritage – A Fan Celebration
- August 16: Race Day – Cheering on Team Chevy at NASCAR Cup Series at Daytona and Indy 500 qualifying races.
Children can join in on the fun by downloading specially-designed coloring pages, puzzles and activities from the Chevy Design School and exploring cool Chevy themes to outfit their Animal Crossing world.
To gear up for the event, fans can download a collectable 18×24-inch high-resolution printable poster featuring a 1967 C10 CST pickup, 1957 Corvette convertible, 2020 Corvette C8.R and 2020 Camaro ZL1.
Follow along on Chevy’s social media channels – @Chevrolet on Twitter, Instagram and Pinterest, and @TeamChevy on Race Day – as we celebrate all things past, present and future Chevy. Consumers are also encouraged to share their own fan photos using the hashtag #ChevyLove.