Have you heard? Ford has brought back the Bronco. At this point, if you haven’t heard, you must be living under a rock.
Starting August 10, Ford will begin telling the story of the Bronco, old and new, as part of its “Bring Back Bronco” podcast. The eight-episode series is hosted by former National Public Radio transportation and economics correspondent Sonari Glinton.
“This project was of special interest to me for several reasons, including the fact that my mother worked for Ford for many years and I worked on a Ford assembly line before I went into radio and reporting,” said Glinton, who is now a principal at DeLite Media. “Plus, I think you can really tell the story of America when you dig deep and tell the story of a product, and I have always wanted to do that.”
The episodes will cover the birth of the model, whose iconic proportions were conceived by Ford’s first African-American designer, through the Bronco II, the notorious Bronco chase through Los Angeles, and right up to the model’s original demise. Further, the podcast will explore how a dedicated group of employees called the “Bronco Underground” pushed for two decades to get the new version made.
“The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents,” said Ford Chief Communications Officer Mark Truby. “It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos.”
The podcast will also explore the shifts in car culture, social politics, and the transformation of Detroit. Guest storyteller and Detroit history expert Bailey Sisoy-Moore adds insights to the information.
The Bronco is on a very short list of American vehicles that provide a true lens through which you can view the changes in the fabric of America,” said Truby.
The podcast has been produced by Pacific Content in conjunction with GTB.
It’s eight episodes will be released bi-weekly. Interested enthusiasts can listen to the trailer below.
“Bring Back Bronco” is available on Apple Podcasts, Google Podcasts, Spotify, Stitcher, and everywhere listeners find their favorite podcasts. The eight episodes, as well as bonus content, including historic photos, documents, early sketches of the original Bronco and of the 2021 Broncos, as well as oral histories from Ford employees and Broncophiles–will also be found at broncopodcast.ford.com beginning August 10.