Hyundai returns to Sunday Night Football with new ‘Tailback Tailgate’ three-part series

Chris Teague

Chris Teague

Hyundai will appear as the sponsor of the Sunday Night Football Kickoff Show.

Football is back. Hyundai is returning as the presenting Kickoff Show sponsor of NBC’s Sunday Night Football. The program has been the most-watched primetime TV program for nine consecutive seasons. Hyundai will have a presence on the show each week.

“Sunday Night Football is one of our signature sponsorships in generating brand awareness among the 20 million viewers each week,” said Angela Zepeda, CMO, Hyundai Motor America. “We are focusing this year on our flagship SUV Palisade and showcasing its capabilities as the ideal tailgate vehicle with its three-row automatic folding seats, generous cargo space and loaded technology.”

In seasons past, Hyundai has presented “Cover 2” and “Game Winning Drive” content campaigns. The “Cover 2” campaign featured a former player from both teams playing during a select Sunday Night Football game discussing their rivalry, what makes it special to them, and the fans while driving around the home-team’s city in a Hyundai Santa Fe. One of the spots, shown below, featured former Pittsburgh Steelers wide receiver Hines Ward and former Baltimore Ravens safety Ed Reed.

“Game Winning Drive” featured similar matchups in the 2020 Hyundai Palisade three-row SUV. It featured NFL greats James Harrison, Jamal Lewis, Ty Law, and Antonio Gates.

For the 2020 edition, two former running backs will join together in a conversation around the game while enjoying cuisine from the home city that week. They’ll tailgate using the new-for-2021 Hyundai Palisade Calligraphy Edition. “Tailback Tailgate” will air during “Football Night in America” leading into three Sunday Night Football games.

Additionally, Hyundai’s presenting sponsorship of the kickoff show will include numerous branding elements, including logo animations, in-studio signage, and logo placements on the broadcast’s countdown clock. Here’s a sneak peek at those elements.

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