Nissan’s decade-long Heisman House ad campaign is back to the 2020 NCAA football season and going pro for the first time. The campaign celebrates its 10th season with a series of advertisements featuring eight trophy winners including Tim Tebow, Kyler Murray, Charles Woodson and Lamar Jackson. The ads will feature the 2021 Nissan Rogue, Sentra, Titan, and Kicks.
All the spots were filmed adhering to social distancing guidelines. Nissan has provided a fun behind-the-scenes look at the filming to show the technology and social distancing techniques used.
Heismans Find a Way | Nissan Heisman House
“Over the past six months, Nissan has pivoted multiple times to adjust to new realities, and that agility has enabled us to come up with new and entertaining ways to reach our audiences,” said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America. “Case in point: the ‘It’s a Heisman thing’ campaign.
“While there’s no doubt that the 2020 college football season will look different, the humor, camaraderie and excitement of the Nissan Heisman House remain relevant, perhaps even more so during this time when audiences are craving some semblance of normalcy.”
Nissan will not be activating its on-site Heisman House setup for fans during the college football season this year
The first two spots, “It’s Heisman Time” and “Bird-Watching”, begin airing on September 12. Two days later the company will air ads during professional football broadcasts.
It’s Heisman Time | Nissan Heisman House
Bird Watching with Mark Ingram and Tim Tebow | Nissan Heisman House
The 2021 Nissan Rogue will arrive at dealerships later this year. The Titan was significantly refreshed for the 2020 model year, and the Sentra was redesigned. The Nissan Kicks is a new-ish subcompact SUV that Nissan added to its lineup a few years ago. All 2020 models are on sale at dealerships now.
Before you go to get the chips, dip, and burgers that are on your game day shopping list, before sure to check out the best Heisman House ads that have ever aired here.