The Lordstown Endurance isn’t under production yet, but the company is already receiving orders for the all-electric pickup truck – 40,000 of them. The model is targeted at commercial fleet vehicle buyers like city governments and large corporate entities that require the capability of a full-size truck.
Each pre-order is a non-binding agreement to purchase the truck, the same as the reservations received by Ford for the Mustang Mach-E and Tesla for the Cybertruck. The purchases equal $2 billion in revenue for the company, which is based in Lordstown, Ohio.
The design of the interior of the Endurance is crisp and modern.Photo courtesy of Lordstown Motors
Lordstrown has kicked up the cadence of its news releases as the company moves closer to production. In June, the company debuted the truck and announced its $52,000 price point.
July marked the release of the first renderings of the interior of the Endurance and the debut of the first commercial starring the truck. Then, in August, Lordstown announced that they had entered into an agreement with DiamondPeak Holdings to become a publicly traded company.
Lordstown Motors is operating out of the former General Motors Lordstown Assembly site. The new company has its plant next to the battery facility that General Motors is developing to assist with the products coming to market in the future, like the Cadillac Lyriq.
The large screen combines most vital functions of the car’s command center into one place.Photo courtesy of Lordstown Motors
Now, the company as revealed its first pictures of the interior of the truck. Notably, the Endurance has its large screen spanning the width of the driver and center console, housing most all vital functional controls of the vehicle.
Reservations for the truck continue to be taken via the company’s website.