Subaru is marking National Homeless Youth Awareness Month by donating 50,000 blankets to homeless shelters across the country. The donation, which impacts nearly 600 shelters, is an initiative in cooperation with Subaru retailers.
“As we head into the season of giving and the nights get colder, we wanted to do our part to provide warmth and solace for those who need our help this winter,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Subaru believes in being more than a car company for the communities where we live and work, and donating blankets is just one piece of our commitment to helping those in need.”
According to Hunger and Homelessness Awareness Week, the result of a partnership between the National Coalition for the Homeless and the National Student Campaign Against Hunger and Homelessness, 43.1 million Americans live below the poverty level and 549,000 Americans are homeless on a typical night. One in five American children lives in poverty.
The blanket donation is a part of the Subaru Loves to Help pillar, the community-focused initiative of the Subaru Love Promise. The automaker continues to sponsor community initiates despite the pandemic. This includes its recent efforts to co-host the country’s first national litter clean-up and recycling initiative.
Earlier this year, the company partnered with Feeding America to provide 50 million meals to those in need. Feeding America is the nation’s largest domestic hunger-relief organization and a nationwide network of 200-member food banks. A reunion episode of the “Parks & Recreation” TV show was sponsored by the company and helped raise money for Feeding America’s COVID-19 Response Fund.
In October, the 2020 Subaru Teccnica International Subiefest set a world record for the largest parade of Subaru cars.
Last March, Subaru announced that it had surpassed its goal and donated over $175 million to 1,170 charities.