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The 2024 Ford Mustang reveal is going to be a celebration

Picture of Chris Teague

Chris Teague

Ford Mustang

Get ready. The new 2024 Ford Mustang is coming, and the automaker is throwing a massive party to celebrate. The Stampede will take place on September 14 at the Detroit Auto Show, and Ford is inviting all Mustang owners to register and participate in the event.

Ford Mustang

The event includes a parade that starts at Ford’s World Headquarters and travels to Woodward Avenue, America’s first paved road. The reveal event will be held in Hart Plaza as part of the Detroit Auto Show. People who can’t attend in person can watch live on Ford’s social media channels.

Before The Stampede, ford is holding a cross-country drive with all six generations of the Mustang. Called The Drive Home, the event kicks off on September 6 in Tacoma, Washington. Ford says the road trip will cover nine states and include more than a dozen stops. The Drive Home culminates at Ford World Headquarters ahead of the reveal parade.

Though this year is unique because of the new Mustang, this is the seventh year for The Drive Home. It’s an annual event, and Ford partnered with America’s Automotive Trust to pull it off. “Our annual, cross-country road trip, The Drive Home, is a partnership with the Detroit Auto Show created specifically to celebrate America’s love affair with the automobile.” Said David Madiera, vice chairman of America’s Automotive Trust. “The Stampede, celebrating the iconic Mustang, epitomizes what The Drive Home to Detroit is all about.”

Ford Mustang
Ford announced at the 2022 Woodward Dream Cruise that it will welcome Ford Mustang owners, fans, media and its employees to The Stampede – the global debut of the all-new, seventh-generation Ford Mustang taking place at the Detroit Auto Show on Sept. 14 at 8 p.m. EDT. A camouflaged version of the vehicle was on display.

If you own a Mustang, Ford invites you to join The Drive Home or The Stampede. If you’re interested, head to the special Mustang site for more information. Ford says it encourages revving engines and showing off custom cars, so it should be quite a good time.

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