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General Motors teases Super Bowl ads by asking ‘Why does Will Farrell hate Norway?’

Picture of Chris Teague

Chris Teague

Will Farrell stars in GM's Super Bowl LV commercial, helping the brand make its case for electrified vehicles.

Most automakers have dropped out of the Super Bowl advertising game this year citing one reason or another. Where they left off, General Motors is picking up.

The Detroit-based automaker has released a series of teasers regarding their plans for the big game. Each stars Saturday Night Live veteran and bonafide movie star Will Farrell ranting, raving, and scheming in various ways to showcase his hatred for Norway.

Surely this has nothing to with the fact that Farrell’s wife, Viveca Paulin, is a native of Norway’s neighbor Sweden. The Farrell family even owns a home in Gnesta, southwest of Stockholm. It’s more than likely that the reason Farrell hates Norway is because electric vehicle adoption rates are so high.

What? In 2020, battery electric vehicles (BEVs) represented 54 percent of the market share in Norway, up from 42 percent in 2019. Norway has set the goal of becoming the First Nation to end the sale of petrol and diesel cars by 2025. Norway also exempts fully electric vehicles from taxes traditionally imposed on models that rely on fossil fuels.

Norway, however, represents a relatively small market. There were just 141,412 new car sales there in 2020. Ford sells more F-150s in one quarte in the U.S. than that.

General Motors is heavily invested in a nearly all-electric future. They have 30 electric vehicles slated to arrive by 2025, some of which we’ve already seen, and recently made it known that they will attempt to go carbon neutral by 2040.

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